Not many website owners have a clue about what goes into the development of a website. Most of them if not all do not know how a website should function and how it can bring increased traffic and sales. Internet is full of either shoddy websites that scream "unprofessionalism". Such sites convey a message that the company is not too concerned about its online identity and may not take its clients seriously. On the other hand we have websites that are too decked up and flashy putting even a Christmas tress to shame. These sites have all the whistles and bells but forget that the website has to perform a function. The function may be to inform the site visitors or sell services and products. These websites forget usability and end up turning away their potential clients and buyers. Here are some tips for website owners that can help while getting a website designed by a Website Design Company.
1) Simple is Beautiful: Creating a simple website can be very complex. A website should have a clear and professional design. The message that you want to convey about your company, services or products should be immediately discernible. Avoid animations. They take time to load (may not even load in all browsers) and distract viewers. Call to actions should be very apparent and compelling.
2) Ease of Navigation. Fancy and hard to use menus can be disastrous. If your goal is to get business from your website then make it easy for visitors to navigate your site. Clever menus can put off users and even search engines. Do not use flash based and JavaScript based menus. These cannot be read by search engines and hence can adversely affect your website's ranks in search engines.
3) Contact Information: Most of the times you want your website visitors to pick up the phone and call you up immediately. Place phone numbers and address in very visible areas and on almost all pages of the website.
4) Contact Forms: Many times, you want site visitors to fill out detailed forms with information about their requirements. Have forms that are easy to find and use. Make sure that forms are working. Nothing is worse than filling out long forms and encountering error on submitting it. A failed submission may mean a lost sales opportunity.
5) No Broken Links: Broken links and pages look very unprofessional. A user may turn away from your website on seeing a broken page.
6) Test for all Browsers: All browsers differ in the way they display websites. So ensure that your website looks and performs the same in all browsers.
7) Make Website Search Engine Friendly: A major portion of traffic comes from search engines like Google. Your site will get traffic when it ranks in top pages of Google for relevant keywords and phrases. And ranking is not achieved accidently especially for highly competitive keywords. A website should have proper on page Search Engine Optimization in place. A website should be search engine friendly and efforts to make it such should be made in design phase itself.
A website should be primarily aimed at effectively conveying your business message and getting users to buy your services and products. And hence, a professionally designed website rather than a flashy website should be the ultimate goal.
Enovabiz Solutions is a Web Design Company India offering Website Design services, Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design, Logo Design. Our SEO Company India also offer SEO Services, and online marketing at very affordable prices.
Tuesday, March 15, 2011
Friday, March 11, 2011
6 Easy Steps to a Great Website
For a successful website, a tried and tested Website Design process is very critical. A website design process involves many phases from initial information gathering to final maintenance. Though, website design process may vary depending on website requirements, there are some fundamental steps that need to be adhered.
1) Information Gathering: The first phase is to gather as much information about the website that needs to be developed. As a web designer you should have a clear idea of what is the purpose of the website. Is it to sell products/services or disseminate information or something else? A website should have a goal. Does a company wants to sell products online or just wants an online presence?
A crucial piece of the puzzle is the audience that needs to be targeted. Getting demography wrong can derail any Website Design process. A good idea about the targeted audience can tell you lot about what kind of design style should be followed.
2) Planning: Once you have gathered all the information you need, you need to plan for the website. A sitemap should be developed in this phase. All the sections and pages should be identified. In this phase the technologies to be adopted are also decided.
3) Website Design: Drawing upon the information gathered till now, the design of the website is decided in this phase. Prototypes are designed by the web designer according to the purpose, goal and demography of the website. The designs are sent over to the client for feedback and approvals. Views and ideas are exchanged. Once, the design has been approved, the final layout is agreed upon.
4) Website Development: In this phase the website is created from the prototype. A functional site is created with all the pages starting from the home page and then inner pages. Flash, forms, menu, CMS, shopping cart and other functionalities that are needed are also developed in this phase. The content for the website is also placed in all pages with proper formatting. Throughout is process, the test site should be ideally viewable to the client for suggestions and feedback.
5) Testing and Delivery: Once the website has been designed and developed, it needs to be tested. Cross browser compatibility issues, form functionalities and scripts are tested. Website's CSS is also validated for any errors. A through check is made for any broken links, missing pages and images. Once, this is completed, client gives consent upon his satisfaction. After this stage, the website is launched on the actual server and tested again.
6) Maintenance: Website needs to be constantly updated. Content, sections, pages, special offers, news and products are to be added or edited on a regular basis. If a site is CMS based then the job of a web designer may get diminish a great deal. But if the client wants the web designer to handle then maintenance contract can be agreed upon in which the web designer is responsible for any updates to the site.
Enovabiz Solutions is an India based Web Design Company offering Website Design Services, Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design, Logo Design, Web Design Development, and SEO at a very affordable prices.
1) Information Gathering: The first phase is to gather as much information about the website that needs to be developed. As a web designer you should have a clear idea of what is the purpose of the website. Is it to sell products/services or disseminate information or something else? A website should have a goal. Does a company wants to sell products online or just wants an online presence?
A crucial piece of the puzzle is the audience that needs to be targeted. Getting demography wrong can derail any Website Design process. A good idea about the targeted audience can tell you lot about what kind of design style should be followed.
2) Planning: Once you have gathered all the information you need, you need to plan for the website. A sitemap should be developed in this phase. All the sections and pages should be identified. In this phase the technologies to be adopted are also decided.
3) Website Design: Drawing upon the information gathered till now, the design of the website is decided in this phase. Prototypes are designed by the web designer according to the purpose, goal and demography of the website. The designs are sent over to the client for feedback and approvals. Views and ideas are exchanged. Once, the design has been approved, the final layout is agreed upon.
4) Website Development: In this phase the website is created from the prototype. A functional site is created with all the pages starting from the home page and then inner pages. Flash, forms, menu, CMS, shopping cart and other functionalities that are needed are also developed in this phase. The content for the website is also placed in all pages with proper formatting. Throughout is process, the test site should be ideally viewable to the client for suggestions and feedback.
5) Testing and Delivery: Once the website has been designed and developed, it needs to be tested. Cross browser compatibility issues, form functionalities and scripts are tested. Website's CSS is also validated for any errors. A through check is made for any broken links, missing pages and images. Once, this is completed, client gives consent upon his satisfaction. After this stage, the website is launched on the actual server and tested again.
6) Maintenance: Website needs to be constantly updated. Content, sections, pages, special offers, news and products are to be added or edited on a regular basis. If a site is CMS based then the job of a web designer may get diminish a great deal. But if the client wants the web designer to handle then maintenance contract can be agreed upon in which the web designer is responsible for any updates to the site.
Enovabiz Solutions is an India based Web Design Company offering Website Design Services, Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design, Logo Design, Web Design Development, and SEO at a very affordable prices.
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