If you are reading this article, chances are that you have a business and probably a website too. A website that got designed and developed since everybody else including your competitor seems to be doing so. But have you ever wondered that apart from being just a pretty online brochure, what does your site do for you? Admit it, you don't have a clue. Fact is that, most of the website owners don't know that their website can be a dedicated employee which can work 24x7 for well below minimum wages. A website can silently promote your business while you are sleeping, manage the store while you are on vacation and provide customer support while you are attending your son's baseball game.
You must be familiar with e-commerce websites but you may not be aware that how a website can increase your sales and promote your services/products. Since last few years, Google has become the primary source of traffic and acts as a gateway to find websites on the internet. Now the situation is that if your website ranks in first few top positions on search engine results of Google for a particular keyword then that website has a much greater chance to gain more traffic, more business and will also be deemed more reliable and trustworthy.
So, how your website can break into the top positions of Google search results? The answer is simple – Search Engine Optimization (SEO). Is SEO simple? Well…yes! Can SEO easily & quickly get you in the top 10 positions? NO! The reason being SEO is a dynamic industry in which results may change every few weeks or even in few days. The rules of the games are altered without any warnings. To top it all, bigger, meaner and more financially stronger competitors are always pouring loads of money in their SEO campaigns.
Now the question arises, does your website stand a chance amidst these giants? Yes, if you choose your Dallas SEO carefully then chances are that you will find a SEO consultant who can get you in to top of the search listings without exorbitant prices and in a complete ethical way. Enovabiz is one such Dallas SEO company which makes it a level playing field for small and medium level companies. Dallas Internet Marketing company uses its pool of dedicated and knowledgeable SEO consultants to promote websites in such a manner that these websites not only attain top positions in Google within a short span of time but also stay there for long.
So, if you think that you are ready to get more sales form your website then contact us for a free quote. You won't be disappointed!
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Arizona SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!
Monday, March 29, 2010
Thursday, March 25, 2010
What to do when your Google search rankings drop
Every experienced SEO consultant must have faced the nightmarish situation when a website drops down drastically in Google search results. You feverishly hope the client doesn't get to know about this before the site regains the position. Frantic phone calls and emails from panicky client and demanding an explanation are expected. So what to do when such catastrophe happens?
• Don't Worry: Though, it's natural to panic and immediately think of firefighting strategies, I will advise you to hold your horses for few days. In my experience, most of the drastic falls in search rankings have been temporary lasting from 1 day to at most a week. Never make the mistake of making drastic changes in your website. You should wait for the dust to settle. If the results seem to be long term, then you need to think of the steps to salvage the rankings but not yet.
• Identify the Problem: Once you have established that the ranking is here to stay, then identify the problem. Once when this happened to my client's site, the problem was the website was down for a week. Another common problem is that many SEO consultants adopt black hat techniques to boost their site rankings artificially. If that's the case then fix your site ASAP. Remove any black hat techniques used on your site. Request Google for site reconsideration. Cross your fingers that Google heeds to your request and your site gets reinstated. Though, there is no fixed timeline for this to happen, it's better to get this step done as soon as possible.
• Diversify your back links: Very often Google algorithms change and with that many link building techniques get devalued. If you have been dependent on just one type of back links then it's better to diversify and acquire links from other sources also.
• Increase your traffic sources: Many people often just rely on Google for their traffic, neglecting other search engines like Bing and other avenues. Though, Google will be the largest contributor to your traffic, it's advisable to build up your rankings in other search engines since one never can predict a dip in traffic from Google due to a drop in search rank.
A drop in Google search ranks even for a limited period of time can potentially mean great loss of revenue. Though, we cannot avoid it every time, what a SEO consultant can do is be aware of all latest news regarding SEO & Google and always be on right of Google's guidelines for webmasters and focus on both short and long tail keywords.
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Arizona SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!
• Don't Worry: Though, it's natural to panic and immediately think of firefighting strategies, I will advise you to hold your horses for few days. In my experience, most of the drastic falls in search rankings have been temporary lasting from 1 day to at most a week. Never make the mistake of making drastic changes in your website. You should wait for the dust to settle. If the results seem to be long term, then you need to think of the steps to salvage the rankings but not yet.
• Identify the Problem: Once you have established that the ranking is here to stay, then identify the problem. Once when this happened to my client's site, the problem was the website was down for a week. Another common problem is that many SEO consultants adopt black hat techniques to boost their site rankings artificially. If that's the case then fix your site ASAP. Remove any black hat techniques used on your site. Request Google for site reconsideration. Cross your fingers that Google heeds to your request and your site gets reinstated. Though, there is no fixed timeline for this to happen, it's better to get this step done as soon as possible.
• Diversify your back links: Very often Google algorithms change and with that many link building techniques get devalued. If you have been dependent on just one type of back links then it's better to diversify and acquire links from other sources also.
• Increase your traffic sources: Many people often just rely on Google for their traffic, neglecting other search engines like Bing and other avenues. Though, Google will be the largest contributor to your traffic, it's advisable to build up your rankings in other search engines since one never can predict a dip in traffic from Google due to a drop in search rank.
A drop in Google search ranks even for a limited period of time can potentially mean great loss of revenue. Though, we cannot avoid it every time, what a SEO consultant can do is be aware of all latest news regarding SEO & Google and always be on right of Google's guidelines for webmasters and focus on both short and long tail keywords.
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Arizona SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!
Wednesday, March 3, 2010
Social Media Marketing Strategy Checklist
Attention span is getting shorter and as an Internet marketer we need to constantly create awareness about products, services and businesses. Social Marketing makes this lot easier. But with increasing competition, social media sites are also getting cluttered as a result of which the question arises - How can we make ourselves heard over the din? The answer is by pursuing a Social strategy which includes all aspects and avenues. Here is the checklist:
Blogs: Any marketing strategy should start from blogs. If used intelligently, blogs can be a great traffic source.
Microblogging: Took the world by surprise in the year 2009. Twitter became very popular and is a great tool for business promotion but needs to be used consistently. 2010 saw Google come up with its own version of microblogging platform- Buzz.
Online video: Video sharing account of a major part of internet traffic. The success of Youtube, Vimeo etc is an indicator how people have embraced this media.
Photo sharing: Another great platform for social marketing. Flickr and Photobucket are most widely used websites.
Podcasting: Podcasting is a new tool that is offered to promote your brand, services and products. Blip and RadioPodcast are couple of famous podcasting sites.
Social networks: Apps, fan pages, groups, and personalities: Social networks are the platforms to not only make friends but also great place to promote by interacting with groups which share same interests as you do. Facebook apps, fan pages are some of great ways to connect and create awareness.
Presentation sharing: Sites like SlideShare, MyPlick, Scribd, AuthorSTREAM, or Myplickallow you to share document and presentation. Promoting yourself or your company is just as easy as uploading a document.
Bookmarking: Social bookmarking is a method for web users to share, organize, search, and manage bookmarks of websites. Examples of popular social bookmarking websites: Delicious, Digg, Mixx, Propeller, Reddit, Slashdot, StumbleUpon and Yahoo! Buzz.
Discussion boards and forums: Online forums are a great way to market your products and services and discuss the same with other your audience. Engaging your audience in your niche forum can bring very useful not only for your customers but also your brand.
Content aggregation: Content aggregation enables you to bring all news and feeds around your online communities accounts in one place. This may well be the future of social media. Famous content aggregation websites are Bloglines, Friend Feed and Lifestream.fm.
Brand monitoring: Sites like Buzzlogic and or Reputation Defender enable companies to promote & position their brands effectively.
Review Sites: Review sites like Yelp and Getsatisfaction enable people to write review about services and products. These can literally make or mar a company's reputation.
Widgets: Great tool for promoting brands. By creating useful widgets, brands can create awareness and recall value.
Wikis: Wikis are very much like an online encyclopaedia.
Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas SEO Company / Arizona SEO Company
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Arizona Internet Marketing services and online marketing. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!
Blogs: Any marketing strategy should start from blogs. If used intelligently, blogs can be a great traffic source.
Microblogging: Took the world by surprise in the year 2009. Twitter became very popular and is a great tool for business promotion but needs to be used consistently. 2010 saw Google come up with its own version of microblogging platform- Buzz.
Online video: Video sharing account of a major part of internet traffic. The success of Youtube, Vimeo etc is an indicator how people have embraced this media.
Photo sharing: Another great platform for social marketing. Flickr and Photobucket are most widely used websites.
Podcasting: Podcasting is a new tool that is offered to promote your brand, services and products. Blip and RadioPodcast are couple of famous podcasting sites.
Social networks: Apps, fan pages, groups, and personalities: Social networks are the platforms to not only make friends but also great place to promote by interacting with groups which share same interests as you do. Facebook apps, fan pages are some of great ways to connect and create awareness.
Presentation sharing: Sites like SlideShare, MyPlick, Scribd, AuthorSTREAM, or Myplickallow you to share document and presentation. Promoting yourself or your company is just as easy as uploading a document.
Bookmarking: Social bookmarking is a method for web users to share, organize, search, and manage bookmarks of websites. Examples of popular social bookmarking websites: Delicious, Digg, Mixx, Propeller, Reddit, Slashdot, StumbleUpon and Yahoo! Buzz.
Discussion boards and forums: Online forums are a great way to market your products and services and discuss the same with other your audience. Engaging your audience in your niche forum can bring very useful not only for your customers but also your brand.
Content aggregation: Content aggregation enables you to bring all news and feeds around your online communities accounts in one place. This may well be the future of social media. Famous content aggregation websites are Bloglines, Friend Feed and Lifestream.fm.
Brand monitoring: Sites like Buzzlogic and or Reputation Defender enable companies to promote & position their brands effectively.
Review Sites: Review sites like Yelp and Getsatisfaction enable people to write review about services and products. These can literally make or mar a company's reputation.
Widgets: Great tool for promoting brands. By creating useful widgets, brands can create awareness and recall value.
Wikis: Wikis are very much like an online encyclopaedia.
Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas SEO Company / Arizona SEO Company
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Arizona Internet Marketing services and online marketing. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!
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