Tuesday, April 6, 2010
How to make Inbound links look natural?
Inbound link building is one of the cornerstones of SEO success. All major search engines, especially Google take in to account the number and quality of link pointing to a particular website in its search results ranking algorithm. Aware of this fact, SEO consultants in their zeal to acquire inbound links resort to black hat tactics and suffer Google penalty as a consequence.
Here are few ways how a link building company can acquire links which will look natural in Google's eyes.
Inbound links should have variety of anchor text: While targeting your main keyword is important, you should build inbound links with a variety of anchor text.
Acquire links from different C-class IPs: Links from sites on same C class I.P. may not have too much weightage therefore have your links coming from different C class I.P.s.
Inbound links from different section of the linking pages: Backlinks should come from different section/location of linking pages like content section, footer, navigation etc. A pattern like all link coming from footer of the site may sound of alarms. It is believed that Google doesn't value footer links much.
Acquire inbound link gradually: SEO consultants should acquire incoming links gradually over a period of time and not try to get hundreds of links immediately. It may raise a flag and Google can ban your site.
Acquire link with different PR values: Pages with backlinks should have varied Page rank so as not to raise Google's eyebrows.
Acquire links from reputed neighborhood: Avoid backlinks from adult, casino, pharmacy sites. Search Engines usually don't have a good opinion of theses kind of sites.
Inbound links from pages with related themes: Make sure links come from related pages.
Build inbound links to internal pages also: Inbound links to internal pages makes link building campaign look natural and also benefits the site overall.
Acquire permanent links: The age of inbound links is important. Try getting permanent links. If you are buying links, then buy links for a longer period of time.
Make paid links seem natural: While buying links avoid words like sponsors and advertisements which are telltale signs of paid links which Google prohibits. Google has specifically claimed that it prohibits buying and selling and selling of links. According to their blog, “Links that are purchased are great for advertising and traffic purposes, but aren't useful for PageRank calculations. Buying or selling links to manipulate results and deceive search engines violates our guidelines.”
The links if you have paid for them should be embedded within the content and not very conspicuous enough to attract Google's attention.
Looking for a sophisticated approach to strengthening your brand using SEO? Contact Enovabiz Solutions today!
Enovabiz Solutions is a professional Arizona Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Phoenix SEO services and online marketing. For exclusive Arizona SEO Services, contact us now.
Monday, April 5, 2010
How to choose the correct keywords for your SEO campaign?
Selecting the best keywords for your website's Search Engine Optimization campaign is the first and foremost task. If you choose incorrect keywords, then every other activity like on-page optimization and link building, in your SEO plan will go just down the drain.
Identifying the keywords and key phrases that people use to search for information on the internet is of vital importance. All your SEO efforts should be focused on the keywords that are relevant as well as most searched. A site which has been optimized according to the relevant keywords will get the right traffic. In contrast, a site that has used keywords that do not represents site's theme or content may get visitors but that won't be of much help as those visitors will not find anything worthwhile on the site and will go back empty handed.
Choosing the best keywords starts with brainstorming using a mix of sources. First step is correctly identifying your site's main services/products, target audience and geographical location. After this an in-depth analysis of competitors, especially the top rankings ones, in your niche needs to be conducted. At this step you should be able to compile a list of broad keywords/phrases which will act as seed list. Once this has been done, you can use any of the popular keyword research tools to determine the popularity of the selected phrases as well find out other related keywords that may be used. These tools allow you to narrow down the phrases most suitable for your site. The tools also give an indication on the number of people who search for these keywords daily or over a period of time. One mistake that many SEO consultants make is that they choose the most popular keywords. Though, it's very obvious to go after the most popular keywords as those will bring the most traffic, one important piece of information that they forgot to factor in is the competition. More popular the keyword is, more will be the number of competing sites and lesser your chances of success in short to medium term. Instead, SEO consultants should also focus on keywords which may not be that much popular but not that competitive so that your site stands better chance of getting relevant traffic.
Once, you have selected the keywords for your site, optimize your site accordingly and track your success. Monitor your ranking and traffic reports constantly. Since, keyword research is an iterative process you may try different keywords to see which keywords bring you more traffic. Measuring the success can be an easy job using web analytics tools like the one provided by Google.
The process of researching keywords and then measuring whether those optimization efforts produce the desired results using analytics is ongoing and should be managed like any other marketing effort with benchmarks and performance reports.
Looking for a sophisticated approach to strengthening your brand using SEO? Contact Enovabiz Solutions today!
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Michigan SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!
Identifying the keywords and key phrases that people use to search for information on the internet is of vital importance. All your SEO efforts should be focused on the keywords that are relevant as well as most searched. A site which has been optimized according to the relevant keywords will get the right traffic. In contrast, a site that has used keywords that do not represents site's theme or content may get visitors but that won't be of much help as those visitors will not find anything worthwhile on the site and will go back empty handed.
Choosing the best keywords starts with brainstorming using a mix of sources. First step is correctly identifying your site's main services/products, target audience and geographical location. After this an in-depth analysis of competitors, especially the top rankings ones, in your niche needs to be conducted. At this step you should be able to compile a list of broad keywords/phrases which will act as seed list. Once this has been done, you can use any of the popular keyword research tools to determine the popularity of the selected phrases as well find out other related keywords that may be used. These tools allow you to narrow down the phrases most suitable for your site. The tools also give an indication on the number of people who search for these keywords daily or over a period of time. One mistake that many SEO consultants make is that they choose the most popular keywords. Though, it's very obvious to go after the most popular keywords as those will bring the most traffic, one important piece of information that they forgot to factor in is the competition. More popular the keyword is, more will be the number of competing sites and lesser your chances of success in short to medium term. Instead, SEO consultants should also focus on keywords which may not be that much popular but not that competitive so that your site stands better chance of getting relevant traffic.
Once, you have selected the keywords for your site, optimize your site accordingly and track your success. Monitor your ranking and traffic reports constantly. Since, keyword research is an iterative process you may try different keywords to see which keywords bring you more traffic. Measuring the success can be an easy job using web analytics tools like the one provided by Google.
The process of researching keywords and then measuring whether those optimization efforts produce the desired results using analytics is ongoing and should be managed like any other marketing effort with benchmarks and performance reports.
Looking for a sophisticated approach to strengthening your brand using SEO? Contact Enovabiz Solutions today!
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Michigan SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!
Subscribe to:
Posts (Atom)